Welcome to another edition of the Chiropractic Excellence Newsletter. In this edition we are going to help you determine a very important aspect of your life and practice. HOW DO YOU DEFINE SUCCESS !! I have clients that see a thousand patient visits per week that are an outrageous success in their ideal and I have clients who see 100 patient visits per week who are just as big a success. How is this possible you ask? IT IS POSSIBLE BECAUSE EACH OF THESE DOCTOR'S DEFINES SUCCESS DIFFERENTLY !!
The key here is to realize that there is NO ONE WAY TO DEFINE SUCCESS............. RATHER THERE ARE BILLIONS OF WAYS (7 billion to be somewhat exact). So many times I have met doctors who are defining their success (or lack of success) by someone else's standards. They are defining it by some platform speakers definition or by what some clinician at school told them success was, or by what some other chiropractor in their community defines success by. THIS IS A HUGE ERROR IN
JUDGMENT AND ONE THAT ULTIMATELY LEADS TO HEARTACHE AND BURNOUT !! NO ONE can define success for another person. Our culture tends to focus more on the monetary success of life and this tends to
flavor many of our own thoughts and decisions on the subject.
Yet I challenge you to put a price tag on watching your son or daughter hit their first base hit in little league or score their first goal in hockey or do their first dance recital. PRICELESS !! I remember an exercise I had some clients do at a conference I was speaking at recently that really hit this point home for them. I had them put a $5,000
price tag on some of the items I mentioned above. Then I had them add up how many times per year they got to participate in these sorts of activities with their children, spouse or friends. I then had them add these dollars to the income their practice was generating. Finally I asked them how many were running a million dollar practice but they just weren't aware of it. EVERYONE IN THE ROOM PUT UP THEIR HANDS EVEN THOUGH THERE WERE ONLY A FEW OF THEM WHO WERE DOING IT USING ACTUAL DOLLARS !
I'll never forget the doctor from the southern States who stood up and with tears running down his face described how for the first time in his 33 year career he FINALLY felt like a success. He knew in his heart of hearts he was a million dollar practitioner but his financial statements had never showed it until that moment. His heartfelt thanks for helping him realize what a gifted "million dollar" practitioner he really was was worth more than I can ever express in words. See I contend that most if not all of you are running a million dollar practice, it is just that the form of the energy you are exchanging for your chiropractic care is not all in the denomination called money.
A great deal of it is in the form called time and what you consciously do with that time is the real key to defining success in your own ideal! That is my definition of success. Someone who is consciously creating their life in their own ideal and choosing how they spend their time and with who. So I challenge you to step back and start to dream a whole lot more about what you would love your life to look like. As a result of getting much clearer about this you can start to design your dream practice to support that dream lifestyle instead of working in an unfulfilling vacuum wondering if this is the practice and life you want to lead. Consciously
creating my life in my ideal! In love of life and
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